- Paula's Choice
- Paula's Choice Bestsellers
Paula's Choice Bestsellers
Up to 20% off + full-size gift
- 1 product = 15% off
- 2 products = 20% off
- 3 products = 20% off + free full-size moisturiser
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NEW RETINALDEHYDE
Dramatically improve wrinkles and eliminate breakouts – without any irritation.
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Up to -20%*All skin typesBreakouts, Blackheads, Enlarged pores, Dull skin
Fights breakouts and blackheads
Fast-absorbing liquid formula
Removes built-up dead skin cells
Fast absorbing liquid formula removes built-up dead skin cells and fights blackheads.
Salicylic Acid/BHA, Green Tea Extract, Methylpropanediol£35.00 £29.7515% off20% off15% offFull-size product -
Up to -20%*All skin typesBreakouts, Anti-Ageing, Brown spots, Rosacea-prone skin, Dull skin
Fades brown spots
Brightens skin
Fights breakouts
Fades brown spots, reduces blemish marks, calms the skin.
Adenosine, Azelaic Acid, Salicylic Acid/BHA£41.00 £34.8515% off20% off15% offFull-size product -
Up to -20%*All skin typesBreakouts, Blackheads, Enlarged pores
Leaves skin feeling clean and refreshed
Soft on skin, hard on breakouts
Removes excess oil
Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.
Glycerine, Panthenol (Vitamin B5), Sodium Laureth Sulfate£22.00 £18.7015% off20% off15% offFull-size product -
Up to -20%*All skin typesBreakouts, Anti-Ageing, Dull skin
Target signs of ageing with a calcium-encapsulated retinoid that helps minimise any irritation
Derm-level results without a prescription
Promote clear skin
A high potency retinoid treatment that dramatically improves wrinkles & eliminates breakouts – without the irritation.
0.1% Retinaldehyde (Retinal), 0.16% Oleyl Adapalenate (Adapinoid), Pomegranate Peel Extract£63.00 £53.5515% off20% off15% offFull-size product -
Up to -20%*
All skin typesBreakouts, Anti-Ageing, Brown spots, Enlarged poresImproves skin tone and texture
Fades brown spots
Softens fine lines and wrinkles
A powerful treatment with 1% retinol that firms skin, fades brown spots and smooths wrinkles.
Vitamin C, Peptides, Retinol (Vitamin A)£61.00 £51.8515% off20% off15% offFull-size product -
Up to -20%*
Combination skin, Oily skinBreakouts, Blackheads, Enlarged pores
Balances skin
Restores moisture balance
Fights breakouts and blackheads
Restore the balance of your skin with this lightly hydrating toner.
Niacinamide/Vitamin B3, Adenosine, Glycerine£27.00 £22.9515% off20% off15% offFull-size product -
Up to -20%*
Combination skin, Oily skinBreakouts, Anti-Ageing, Blackheads, Brown spots
Protects from sun damage
Suitable for breakout-prone skin
Light lotion, does not feel oily
Weightless lotion texture protects skin from the sun and leaves a soft matte finish.
Antioxidants, Avobenzone, Green Tea Extract£39.00 £33.1515% off20% off15% offFull-size product -
Up to -20%*
All skin typesAnti-Ageing, Brown spots, Dull skin
Targets sun damage & improves uneven tone and discolouration
Boosts radiance & visibly brightens
Visibly firms & improves elasticity
This advanced serum features highly stable 25% vitamin C and visibly improves uneven tone, radiance, elasticity & firmness without irritation.
Vitamin C, Glutathione, Ergothioneine£61.00 £51.8515% off20% off15% offFull-size product -
Up to -20%*
All skin typesDull skin, Fine lines and wrinkles, Damaged skin barrier
Visibly reduces fine lines
Reverses a compromised skin barrier
Renews skin below the surface for healthier cell turnover
A weightless liquid exfoliant that resurfaces texture & tone, gently.
Mandelic Acid, Lactic Acid, Yarrow Extract£35.00 £29.7515% off20% off15% offFull-size product -
Up to -20%*
Combination skin, Oily skinBreakouts, Blackheads, Enlarged pores
Fights breakouts and blackheads
Hydrates without clogging pores
Sheer lotion texture, absorbs quickly
This oil-free moisturiser hydrates acne-prone skin without clogging pores or making breakouts worse.
Niacinamide/Vitamin B3, Blueberry, Ceramides£33.00 £28.0515% off20% off15% offFull-size product -
Up to -20%*
All skin typesAnti-Ageing, Brown spots, Enlarged pores
Visibly reduces enlarged pores
Smooths skin's surface
Fades brown spots
A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.
Niacinamide/Vitamin B3, Vitamin C, Acetyl glucosamine£52.00 £44.2015% off20% off15% offFull-size product -
Up to -20%*
All skin typesAnti-Ageing, Dull skin, Fine lines and wrinkles
New gentle formula, immediate results
Vitamin C visibly brightens skin
Feather-light, liquid formula absorbs quickly
Boost glow in 15 minutes without irritation.
Vitamin C, Ferulic acid, Ergothioneine£52.00 £41.6020% off20% off15% off20% offFull-size product -
Up to -20%*
Normal skin, Dry skinAnti-Ageing, Brown spots, Very dry skin
Protects from sun damage
Promotes radiant-looking skin
Hydrates dry skin
Protects skin from the sun and improves skin tone.
Avobenzone, Niacinamide/Vitamin B3, Shea Butter£39.00 £33.1515% off20% off15% offFull-size product -
Up to -20%*
All Skin TypesAnti-Ageing, Dull skin
Strengthens & smooths for an improved skin barrier
Visibly firms & supports elasticity for younger-looking skin
Prevents moisture loss for all-day hydration
Stronger skin begins with barrier repair.
Skin-identical ceramides, Tripeptide-5, Watermelon Seed Oil£39.00 £33.1515% off20% off15% offFull-size product -
Up to -20%*
Combination skin, Oily skinBreakouts, Anti-Ageing, Brown spots, Sensitive skin
Mattifies shiny skin
Protects from sun damage
Fights signs of ageing
Lightly tinted moisturising lotion protects skin from sun and absorbs excess oil.
Antioxidants, Resveratrol, Zinc Oxide£39.00 £33.1515% off20% off15% offFull-size product -
Up to -20%*
All skin typesAnti-Ageing, Brown spots, Dull skin
5% vitamin C supercharges UV protection, minimises discolouration and prevents future dark spots
Clinically proven to hydrate & brighten skin
UV filter blend SPF 50 defends against sun damage
Protect, brighten & hydrate skin in one multi-active step.
Vitamin C, Acetyl zingerone , Porphyra Umbilicalis Extract£46.00 £39.1015% off20% off15% offFull-size product -
Up to -20%*
Combination skin, Oily skinBreakouts, Blackheads, Brown spots, Enlarged pores
Mattifies shiny skin
Protects from sun damage
Suitable for breakout-prone skin
Water-light fluid minimises the appearance of pores and protects skin from the sun.
Avobenzone, Green Tea Extract, Vitamin E£39.00 £33.1515% off20% off15% offFull-size product -
Up to -20%*
Dry skinAnti-Ageing, Brown spots, Very dry skin
Hydrates dry skin
Softens rough skin
Softens fine lines and wrinkles
Ultra-rich hydrating cream with 0.2% retinol that reinforces the skin's barrier and smooths fine lines.
Niacinamide/Vitamin B3, Retinol (Vitamin A), Jojoba Oil£39.00 £33.1515% off20% off15% offFull-size product -
Up to -20%*
All skin typesBreakouts, Anti-Ageing, Keratosis Pilaris
Leaves skin softer and smoother
Removes built-up dead skin cells
Reduces red bumps
Gently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.
Salicylic Acid/BHA, Antioxidants, Chamomile Flower Extract£34.00 £28.9015% off20% off15% offFull-size product -
Up to -20%*
All skin typesAnti-Ageing, Sensitive skin, Fine lines and wrinkles
Multi-layer firming support for younger-looking skin
Clinically proven to visibly smooth lines in 15 minutes
Clinically proven to visibly firm, plump & reduce wrinkles in 4 weeks
A targeted treatment with six pro-collagen peptides that visibly firms and smooths wrinkles in as little as 15 minutes and over time.
6 Pro-Collagen Peptides, Amino Acids, Hyaluronic Acid£58.00 £49.3015% off20% off15% offFull-size product -
Up to -20%*
All skin typesAnti-Ageing, Dull skin
Brightens skin
Light cream for easy application
Protects skin against the harmful effects of pollution
This day cream with SPF 30 brightens, hydrates and protects against pollution and UV rays.
Kiwi, Licorice root extract, Argan oil£35.00 £29.7515% off20% off15% offFull-size product -
Up to -20%*
All skin typesAnti-Ageing, Brown spots, Dull skin
Promotes radiant-looking skin
Strengthens skin's natural barrier
Leaves skin soft and hydrated
All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.
Vitamin C, Hexapeptide-5, Barrier Repair Lipid Blend£50.00 £42.5015% off20% off15% offFull-size product
Your all-time favourites
Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.
Gill
“A godsend for my skin. My skin is the clearest it’s ever been!”
Skin Perfecting 2% BHA liquid
Puppy
“My brown spots have faded considerably. So thrilled I have found a product that lives up to its claims!”
Clinical 1% Retinol treatment
Dave
“Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.”
C15 Super Booster
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.
We're here to helpFor any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.